A good education is invaluable in today’s society. In fact, it can be difficult to get a job without a college education. Unfortunately, further education can be expensive, especially if schooling beyond the undergraduate level is required. Scholarships are a great opportunity for any aspiring student to have the chance to go to college. In addition, scholarships offer many other valuable benefits beyond financial support.

As an entrepreneur and business owner, Jesse Willms of Las Vegas, Nevada, knows the value of education. In fact, as an avid reader and life-long-learner, Jesse believes that learning should never cease throughout a person’s life. Today, he is the owner of several vehicle history websites. These sites provide free information to those looking for the history of a vehicle. Users can visit his websites to learn about the history of a used car and to see if it has been in an accident, if it’s reliable, if it’s had any recalls, and to read reviews from other consumers. As Willms continues to pursue his passion for e-commerce, he recognizes the need for continued education. …


The ability to effectively market your business early on can be a huge contributing factor to its success. However, successfully marketing a new business can be difficult, especially with a limited budget. Regardless, there are many ways that entrepreneurs and business owners can promote their new brand, even on a tight budget.

Jesse Willms of Las Vegas, Nevada, is an entrepreneur and business owner who knows the importance and difficulty of marketing a new business. Jesse is the owner of several vehicle history websites that provide free vehicle history information. As an entrepreneur who has started many new businesses, Jesse is familiar with the necessity of marketing and how to market on a budget. …


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Just how important and profitable is search engine optimization (SEO) these days? Consider these eye-opening statistics: 93% of all online experiences start with a search engine, Google ( NewsAlert) handles 81,000 searches per second, and the size of the global SEO industry is projected to reach $79 billion by the end of 2020 — up from $65 billion in 2016.

“While other digital marketing strategies are growing in popularity — most notably pay-per-click advertising like Google Ads and Facebook ( NewsAlert) Ads — SEO is still the most profitable long-term way to generate quality leads,” commented Jesse Willms, a seasoned entrepreneur and business owner from Las Vegas, Nevada, with a deep background in digital marketing. …


If you are thinking of enlarging and optimizing your digital marketing strategy in 2020 and going forward, then you are definitely headed in the right direction. Consider these compelling statistics: customers are 40% more likely to purchase from a business that tailors digital content to their specific needs and preferences, 81% of businesses spend at least $50,000 a year on digital marketing (with 41% spending more than $500,000!).

To help businesses maximize the results from their digital marketing investment, here are three proven and practical tips courtesy of Jesse Willms, a seasoned entrepreneur and business owner with a deep background in digital…


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Jesse Willms, a highly accomplished entrepreneur and business owner with a deep background in digital marketing, has been featured in an exclusive new interview with Thrive Global

LAS VEGAS, NV / ACCESSWIRE / October 27, 2020 / The interview, which was published on October 23, 2020, can be found on Thrive’s official site here. Thrive Global helps the world’s leading enterprises and their people build healthy habits through inspirational storytelling and actionable microsteps.

The wide-ranging interview explored Jesse Willms’ background and experiences, including what he loves most about running a network of vehicle history websites that enable consumers to check out the history of used cars and identify whether vehicles of interest have been in an accident, have any recalls, and are reliable according to other drivers. …


If you are considering using Google Ads (formerly known as Google AdWords) to market your business online, then you are definitely headed in the right direction — because when a Google Ads campaign is developed, implemented and optimized the right way, the results and ROI can be significant; and in some cases, remarkable.

According to Jesse Willms, a seasoned entrepreneur and business owner with a deep background in digital marketing from Las Vegas, Nevada, here are four reasons why using Google Ads is a smart strategy, and a valuable part of a robust and profitable strategic digital marketing mix:

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1. Affordability

Without question, the most compelling advantage of Google Ads is its fundamental affordability. For as little as few dollars a day, a business can find itself featured at the top of Google’s coveted first page. What is more, when advertising via the search network, businesses only pay for results. If nobody clicks their ad or ads, then they do not pay a cent regardless of how many times it is displayed. …


While the underlying algorithms and programs that drive search engine optimization (SEO) are enormously — and for most people, incomprehensibly — complex, you do not need to have multiple advanced degrees in IT to understand the basics.

According to Jesse Willms, a seasoned entrepreneur and business owner with a deep background in digital marketing from Las Vegas, Nevada, here are the core points to know and remember about SEO:

1. It’s All About Relevance

Search engines such as Google, Bing and Yahoo! (which is actually a directory and not a search engine, but we can add it into the search engine category for the purposes of this discussion) are all built to do one fundamental thing: provide people who search for things online using keywords (a.k.a. …


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We are years — and perhaps decades — from being in a position where we can reflect on the COVID-19 pandemic and fully calculate the impact and consequences. However, at this point we are already seeing monumental shifts in many areas across the business landscape, and arguably the biggest and most significant transformations are happening in marketing.

1. Listen Up!

Now more than ever, businesses need to actively listen to what their current and potential customers say; particularly with respect to learning forward during the crisis. Gartner advises implementing a comprehensive voice of the customer (VoC) program, which includes monitoring all channels and touchpoints, and mandating that all employees who connect with customers in any capacity — sales, account management, administration, support, and so on — constantly capture any customer feedback and sentiment. …

About

Jesse Willms

Jesse Willms | Entrepreneur and Businessman | Las Vegas, Nevada | www.jessewillms.com | www.jessewillmsscholarship.com

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