How To Go Beyond Simple Posting To Leverage Social Media For Business

You likely already know that social media can play a vital role in any business. It allows you to connect with customers, build brand recognition, amplify your marketing messages, and so much more. However, while most people know that social media can be powerful, many entrepreneurs are still stuck at an introductory level with the technology, one that revolves around merely posting occasional one-off pieces of content. That’s a shame because there’s so much more that you can accomplish in this space. Read on for a brief look at what I think you can do to realize that potential.

Track market trends

A simple way to get started with this is to track specific hashtags or keyword topics. This is a great way to gauge what people are talking about and how often they’re doing so. A good practice here can be to come up with a short but impactful list of keywords that have special significance to your brand or industry. You can create alerts for these keywords on many search engines or you can often pull information by searching on the social media platforms themselves. Once you’ve built up some data, you can use it to gain a deeper understanding of the issues that matter most to your work.

Monitor competitors

This can also be a great way to better learn how to utilize social media for your own work. If you’re new to the space, you may be struggling to come up with compelling content or marketing strategies that truly resonate with your audience. By looking to the social media accounts of competitors, or brands you admire, you can gain a better idea of what might work well for your own online presence. Now, I’m not suggesting you directly mimic the strategies of others, but this type of look can often serve as a good jumping-off point for a new social media campaign.

Engage with customers

A note of caution here, remember that these engagements can sometimes be tricky to navigate. Whether an interaction is on a public post or a direct message, assume the content you send out will become public domain. To that end, strive to ensure that you’re maintaining a consistent brand voice wherever possible. These are the little details that can help lend credibility to your brand on social media and beyond.

Analyze performance


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Jesse Willms | Entrepreneur and Businessman | Las Vegas, Nevada | |