The Growing Importance of Keyword Research: with Jesse Willms

Google’s search engine market share is 90%, and there are roughly 246 million unique Google users in the United States. As one of the primary points of contact when searching for businesses, services, or products online, the importance of keyword research cannot be overstated. Jesse Willms, the founder of several vehicle history websites, explains that keyword research has become even more essential as businesses move online due to COVID-19. In a saturated digital landscape, he explains that it is important to connect with audiences that align with your target demographic. Breaking down everything you need to know about keyword research, Jesse Willms explains how this SEO strategy can help you generate revenue.

What is Keyword Research?

Generate Additional Revenue

COVID-19 has forced thousands of businesses to move online. As more and more businesses are vying for the attention of the same consumer, keyword research can be the difference between success and failure. When people are looking for a well-vetted and reliable online search tool for vehicle history, his website is almost always the first one to populate the search. Using long-tail keywords (like ‘used car under $1,000 good condition’ versus ‘used car’) can not only help your target demographic find your content, but it is also much more likely to convert to sales.

Keyword Resources

Jesse Willms | Entrepreneur and Businessman | Las Vegas, Nevada | www.jessewillms.com | www.jessewillmsscholarship.com