The Growing Importance of Keyword Research: with Jesse Willms

What is Keyword Research?

Keyword research is important because it provides valuable insight into the queries that your target audience are actually searching for on Google. Jesse Willms explains that the insight that you get from these search terms can help inform your content and larger marketing strategy. Keyword research ‘is the process of finding and analyzing search terms that people enter into search engines with the goal of using that data for a specific purpose’. Google and other search engines dig through content on over 1.22 billion websites to provide you with the best possible result, so finding keywords that align with your target demographic is extremely important in cutting through the noise.

Generate Additional Revenue

Keyword research is the foundation of everything from content marketing to big data, marketing automation, social media, and so much more. According to Neil Patel, the digital marketing guru, keywords determine what your company is known for. Using the right keywords becomes the blueprint for your entire online marketing efforts, driving most of the decisions you make. When done right, Jesse Willms explains that keyword research can help you increase your conversion rates and generate additional revenue.

Keyword Resources

Jesse Willms claims that there are multiple platforms and tools that will allow you to maximize how your website ranks on Google’s search engine. One of the best ones out there is HubSpot’s Website Grader, a free tool that helps you uncover search engine optimization opportunities. Creating personalized reports based on performance, mobile readiness, SEO, and security, you’ll be able to see actionable insights about how you can improve your website’s performance to drive more traffic.



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Jesse Willms

Jesse Willms

Jesse Willms | Entrepreneur and Businessman | Las Vegas, Nevada | |