Marketing Expert Jesse Willms Explains Why Businesses are Leaning to Influencers for Product Promotion

If you’re active on social media, watch YouTube videos, or receive targeted ads online, you’ve probably seen ‘influencer marketing’. Merging old and new marketing tools, influencer marketing uses the concept of celebrity endorsement and places it into a modern content-driven context. As a digital marketing expert who runs multiple vehicle history websites, Jesse Willms is here to explain the current role that influencers play in product promotion, including how they can build trust, improve brand awareness, and reach your target audience.

The Rise of Influencer Marketing

Building an organic audience online takes time, patience, and a lot of work. If you’re looking for an easy way to drive digital traffic from social media to your website, influencer marketing can do just that. Depending on who you work with, they can have anywhere from 2000 to 2 million followers to market your product or service to. The hard work that has already been put in by the influencer provides your business with the opportunity to sell your product or service using their platform. If you’re looking to use influencer marketing in your marketing strategy, Jesse Willms has a few key tips to ensure your success.

Tips for Working with Influencers

Lastly, Jesse Willms points out that influencer marketing is not about quick results. Cultivating something as important as trust will take time. The real value is demonstrating your authority, credibility, and leadership within your industry. The influencer marketing industry was estimated to be worth $15 billion by 2022, and that number is only growing. Invest time and resources into influencer marketing and you might just develop meaningful partnerships that allow you both to increase your bottom line.

Jesse Willms | Entrepreneur and Businessman | Las Vegas, Nevada | www.jessewillms.com | www.jessewillmsscholarship.com