Jesse Willms Provides His Best Tips for Building a High-Traffic Website
As technology has cemented its place as one of the most ubiquitous forces in our everyday lives, its functionality only continues to improve. Websites today are fairly straightforward to construct; however, due to an over-saturated marketplace, businesses have been forced to adopt more sophisticated methods of generating website traffic. Experienced entrepreneur, Jesse Willms takes the time to highlight his best tips for constructing a high-traffic website in 2020.
1. Develop a Comprehensive Content Strategy
The first rule of thumb after creating the bones of a website is to develop a content strategy that clearly defines what type of content you will create and how often you plan to publish. A comprehensive strategy will pinpoint your target demographic helping to drive organic traffic to your site. According to business professional Jesse Willms, “it’s necessary to pinpoint the sources of your traffic before developing a sophisticated marketing strategy, that way, you can invest in resources that will garner you positive results.”
2. Search Engine Optimization (SEO)
Search engine optimization has become a fundamental component of traffic delivery strategies. As an industry-standard, individuals and businesses must be well-versed in SEO best practices. Jesse Willms suggest individuals start with the basics:
· Conduct a thorough keyword search for terms relevant to your person or business.
· Consider page speed and ensure fast load times
· Establish quality backlinks from trusted domain authorities
· Make your site mobile-friendly
“There are a variety of online platforms to assist with keyword research and ensuring faster load times: states Jesse Willms. “It’s all about conducting the necessary research ahead of time and taking advantage of an extensive list of resources that the internet has to offer.”
3. Paid Ads
While there are a variety of free methods to help generate traffic, one of the most common ways to increase hits is to pay for ads. For those just starting out, it can take a while to generate organic hits; however, advertising encourages users to immediately click through your site. According to recent statistics, brand awareness can increase by up to 80 percent through Google paid ads, and traffic brought through PPC advertising generates 50 percent more conversion than organic advertising alone.
4. Produce Quality Content
“It’s important that your sites contain content is both unique and engaging” states Willms. “Creating informative blogs, articles, or videos is a way for you to get in touch with your target audience.” Likewise, consider your search objectives and try to incorporate keywords and phrases that your audience is likely to be searching for. Willms also recommends that individuals adhere to the following:
· Ensure all content ranks high on the readability scale
· Properly edit and proofread all pieces of published content
· Create user-centered content
· Be genuine and do your best to generate a sense of trust between you and site visitors
Lastly, make sure all your site data and content is both relevant and up-to-date. Taking the time to produce high quality content that is engaging will ensure your site is viewed as a trusted and informative source of information.