Entrepreneur & Business Owner Jesse Willms Lists Four Reasons Why Using Google Ads is a Smart Strategy

If you are considering using Google Ads (formerly known as Google AdWords) to market your business online, then you are definitely headed in the right direction — because when a Google Ads campaign is developed, implemented and optimized the right way, the results and ROI can be significant; and in some cases, remarkable.

According to Jesse Willms, a seasoned entrepreneur and business owner with a deep background in digital marketing from Las Vegas, Nevada, here are four reasons why using Google Ads is a smart strategy, and a valuable part of a robust and profitable strategic digital marketing mix:

1. Affordability

“The bigger the budget the higher the visibility, and some sought after search terms — otherwise known as keywords — have a premium price tag,” commented Jesse Willms. “However, the fundamental point remains that Google Ads is incredibly affordable, which is why it’s so popular with small businesses.”

2. Measuring and Tracking

“Rooted in Google Ads’ inherent tracking capacity is the capacity to scale,” commented Jesse Willms. “For example, if a particular campaign is generating significant results, a business can simply add budget. They don’t need to spend days, weeks or months to scale. With Google AdWords, scaling up takes a matter of seconds.”

3. Flexibility

“Flexibility is another area where Google Ads really shines, and is far more beneficial than many forms of conventional and traditional advertising,” commented Jesse Willms. “There are numerous ways to customize and optimize campaigns, and just as valuably, to understand why certain campaigns are outperforming others. This actionable intelligence can then be used to refine all campaigns, which ultimately translates into greater ROI.”

4. Visibility

“The message for businesses here is not necessarily to skip SEO and focus entirely on Google Ads,” commented Jesse Willms. “SEO is still the lead generation king when it comes to getting the most bang for the buck. But SEO can take a while to start delivering results. The best approach is to have a strong and supported SEO strategy, which is complimented by a targeted and optimized Google Ads strategy. It’s not a question of one versus the other, but how they can both work together to do what matters most: generate high quality leads that eventually convert into profitable and happy customers!”

Jesse Willms | Entrepreneur and Businessman | Las Vegas, Nevada | www.jessewillms.com | www.jessewillmsscholarship.com