Entrepreneur & Business Owner Jesse Willms Lists Four Reasons Why Using Google Ads is a Smart Strategy

1. Affordability

Without question, the most compelling advantage of Google Ads is its fundamental affordability. For as little as few dollars a day, a business can find itself featured at the top of Google’s coveted first page. What is more, when advertising via the search network, businesses only pay for results. If nobody clicks their ad or ads, then they do not pay a cent regardless of how many times it is displayed.

2. Measuring and Tracking

Another core advantage of Google Ads is the ability to measure and track performance at all levels, from large campaigns to single keywords. Compare this to conventional marketing and advertising like display advertising and TV/radio advertising, where figuring out the ROI can be fuzzy and difficult (if not impossible) to accurately calculate.

3. Flexibility

Google Ads enables businesses to specify how, when, and to whom their ads should be displayed. There are multiple options, including various keyword match types, geo-fencing (i.e. having specific ads display only in certain zip codes, cities, states or countries), ad extensions, platforms (e.g. search, display network, Gmail, etc.), and the list goes on.

4. Visibility

Search engine optimization (SEO) is widely and correctly viewed as the cheapest way to generate quality leads. However, there is a core drawback to SEO: it can take several months (or in some cases more than a year) for a business to push through its competitors, and establish a place on page one of Google. It also takes a significant financial investment in content creation such as web copy, blog posts, articles, social media content, and so on. Jesse Willms says Google Ads are like SEO on rocket fuel, because literally within hours (and sometimes minutes!) of launching a campaign, a business can show up on page one of Google for specific keywords.

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Jesse Willms

Jesse Willms

Jesse Willms | Entrepreneur and Businessman | Las Vegas, Nevada | www.jessewillms.com | www.jessewillmsscholarship.com