Entrepreneur & Business Owner Jesse Willms Explains the Basics of Search Engine Optimization

1. It’s All About Relevance

Search engines such as Google, Bing and Yahoo! (which is actually a directory and not a search engine, but we can add it into the search engine category for the purposes of this discussion) are all built to do one fundamental thing: provide people who search for things online using keywords (a.k.a. search terms) with relevant suggestions.

2. Strategic Linking is Essential

The next basic fact to know about SEO, is that links are essential. There are two kinds of links: internal links and external links. Internal links are links that point to other pages on the same website. External links are inbound links that come from other websites. Search engines pay very close attention to links (again, both internal and external) to determine two things: what a website is about, and how credible and authoritative it is.

3. SEO is an Ongoing Commitment

Last but certainly not least, some businesses lose patience with SEO because they expect rapid results. This is similar to folks who sign up for a gym membership and get frustrated after a few weeks because they do not look like they could be on the cover of a fitness magazine. Jesse Willms says while it is certainly possible to see some relatively quick SEO wins, in the big picture it is a long-term, ongoing commitment. Getting frustrated and pulling the plug too early is always a costly mistake.



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Jesse Willms

Jesse Willms

Jesse Willms | Entrepreneur and Businessman | Las Vegas, Nevada | www.jessewillms.com | www.jessewillmsscholarship.com